Top Beauty Retail Apps on Android in Belgium: Q1 2025 Performance

In the first quarter of 2025, the beauty retail app market in Belgium showcased varying trends across different applications on the Android platform. According to data from Sensor Tower, the following insights highlight the performance of the top five beauty retail apps.

ICI PARIS XL – Beauty experienced a fluctuating trend in weekly downloads, peaking at approximately 2K in early February. However, the app saw a decline in weekly active users, starting at around 17.9K and dropping to about 6.4K by the end of the quarter.

RITUALS - Cosmetics maintained a consistent download rate, with numbers ranging from 800 to 1.5K throughout the quarter. The app's weekly active users increased steadily, reaching over 7K towards the end of March.

Douglas – Parfüm & Kosmetik showed stable weekly downloads, with figures mostly between 700 and 1.3K. Active users saw a slight decrease from 5.5K at the beginning of January to 4.5K by the end of March.

Notino: perfumes and cosmetics observed a rise in weekly downloads, peaking at about 1.3K in late February. Active users reflected a similar trend, increasing to over 6.4K mid-quarter before a slight decline to 5.6K.

Mein dm experienced varied download rates, with a noticeable drop from 900 in January to around 200 in March. However, active users remained relatively stable, fluctuating between 3.5K and 4.8K.

For more detailed insights and analysis, visit Sensor Tower for comprehensive data on app performance trends.